The Attention Liberation Project.
Your attention is valuable. How are you spending it?
An Attention Abundance…
As someone with ADHD, I am intimately familiar with attention regulation challenges.
While the name ADHD technically refers to an “attention deficit”, many experts agree that this phrase is misleading. Most people with ADHD actually have an abundance of attention, and struggle with the overwhelm of being interested in too many things and needing to learn how to prioritize and focus.
Whether you identify as neurodivergent or not, we all live in “The Attention Economy”, with multiple entities trading on and profiting from their ability to capture our attention without us even noticing. Pop-up ads, algorithms designed to keep us scrolling, constant notifications and competing priorities overwhelm our decision-making capacity.
We are experiencing a society-wide crisis of attention, which has real implications for our quality of life, our relationships, our creativity, and our capacity to achieve our most meaningful goals.
This challenge has grown increasingly menacing as we are inundated with the “flood the zone” strategy of our current political leaders, who intentionally distract and overwhelm us in order to push forward a radical authoritarian agenda. If it was difficult to turn away from external distractions a year ago, today it may feel anywhere from irresponsible to impossible. After all, we need to stay informed and so much is changing, so quickly. How are we to find balance in a world that is turning upside down?
I don’t claim to have all the answers, but I can tell you that nobody is coming along to make this easier for any of us: we have to reclaim our rightful ownership of our own attention and make conscious decisions about how to spend it.
The real issue is not how much attention we have, but how we are paying it out and what we are getting in return.
That is why I am launching the Attention Liberation Project.
What becomes possible when our attention is liberated?
Replenishment: We stop leaking energy and resources.
Embodiment: We return from our dissociated states and find our way home to the body.
Creativity: Attention is the catalyst that helps us shift from mindless consumption towards creative contribution.
Empowerment: We remember that we can do more than just automatically respond to the systems and environments around us. We can co-create them.
Awakening: We remember how we want to be living and find a way to do it. This is literally how small sources of collective power topple giant consolidations of corrupted power: it is in what we choose to pay attention to.
Prosperity: By paying attention to our resources, we become able to utilize them to their fullest capacity, and leverage them for growth.
Connection: How often do you give the full gift of your attention to the people who matter most to you? How often do you receive it? How might attention liberation impact your most cherished relationships?
Executive Flourishing: Why is it so hard to take action on our goals? We often think the problem is that we don’t have enough time, but more often it is that we don’t know how to apply our attention in a way that serves us.
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